Urban Gym Group

Leading Gym Concepts


For Urban Gym Group, a frontrunner in forward-thinking and cutting-edge gym concepts, renowned for their brands TrainMore, BTY Club, Renessence, and Club Sportive, we created a brand-new online headquarters for the overarching organization.


Urban Gym Group's website features a sleek urban aesthetic, capturing city vibes and highlighting the diverse brand concepts in its portfolio. It's seamlessly integrated into a unified digital platform, streamlining brand management with a single sign-on solution.

Adding reusable components with interchangeable brand elements helps Urban Gym Group maintain each brand's character online.


Seizing the opportunity to re-platform, we orchestrated a digital rejuvenation for the Urban Gym Group brands, bridging the gap between the in-gym and online experience. We aimed to display each brand's personality in a distinct and captivating way, seamlessly orchestrated through a centralized CMS, including their corporate website.