Showcase G-Star RAW as the global leader in denim by creating a campaign with optimal ‘fit’ and ‘detail’ at the heart of the story.
In collaboration with G-Star marketing and a team of independent artists, we created a campaign that brought this story to life in owned, earned and paid channels.
The ‘BUTT’ campaign blew up, captivating denim fans with provocative and beautiful butts and inviting them to discover the sexy side of ‘fit’ and ‘detail’ in the denim story.
Ronin is our go-to-partner for our online presence. From digital designs to development challenges and animation. We love how flexible, versatile and professional they are in every step of the process.